Faculty Profile

Dr.S.Priya

Assistant Professor
Dr.S.Priya

Dr.S.Priya

Assistant Professor
  • drpriyanavi@gmail.com
  • 9495311170
  • Faculty
  • Commerce

Academic Profile

M.Com, M.Phil, MBA, PhD, MA(Women Studies), MSW

11 Years 10 Months

Finance- Capital Market, Human Resources, Personal Finance

13 Aug, 2014

Key Responsibilities

Head of the Department, IQAC Member, Research Supervisor, Kerala University Mal Practice and Prevention Squad Convenor, Associate NCC Officer - Navy, CBCSS B.Com semester 6 Chairman, Sree Narayana Guru Open university BBA Academic Committee Member, Indian Journal of Accounting -Sub Editor

Awards & Recognitions

Research & Academic Contributions

Journals
1. “Operational Efficiency and Service Management Practices of Dubai Islamic Bank A driving force in the Modern Economic Landscape of the UAE”, FOCUS : Jounal of International Business, Jul – Dec2025, Vol, 12, Issue 2, pp 9-107. (DOI: 10.17492)
2. “Greening the Cart: Understanding the Rise and Role of Green Consumerism in Sustainable Development”, International Journal of Research and Analytical Reviews June 2025, Volume 12, Issue 2, ISSN: 2348-1269.

3. “From Side Husties to Mainstream: A Bibliometric Exploration of the Global Gig Economy Literature”, Management Researcher, Apr-Jun 2025, Vol. XXXI No. 2, ISSN 2230-843.

4. “Greening Small Businesses: How MSMEs in India are Adopting Sustainable Practices to Meet Rising Green Consumerism”, IJRASET, February 2025, ISSN 2321-9653.

5. Eco Minded Shopping: Investigating Green FMCG Awareness among Consumers in Thiruvananthapuram District, KICMA Reach, Volume 11, No.1, Jan-June 2025, ISSN:2395-0293.

6. “Shaping the gig economy: gender perspectives in a tech-driven world”, Innovatus: An Ivanian Journal of Economics and Business Studies, January-June 2025, Volume 3, Issue 1, PP.31-35.

7. “Beyond Purchase Intentions: How Technology 4.0 Validates Green Consumer Choices and Corporate Environmental Claims”, International Journal for Research in Applied Science & Engineering Technology, June 2024 , Volume 12, Issue VI, ISSN: 2321-9653

8. “Green Marketing: A Bibliometric Analysis”, Management Researcher, January-March 2024, Vol 3, No 1, PP.44-52. ISSN: 2230-8431.

9. “Employees Perception towards Green Banking: A Study on Commercial Banks in Kerala”, Indian Institution of Industrial Engineering, May 2023, Vol 52, No 6, PP.128- 132.

10. “Analysis of Human Capital Management in NBFCs”, Shodha Prabha (UGC Care ), April 2023, Vol.47, Issue.01, No.7:2022, P.No 70 -74 ISSN 0974-8946.

11. “Talent Management Strategies of Gold loan Non-banking Financial Companies” Shodhsamhita Journal of Fundamental & Comparative Research, April 2023, Vol.VIII, No.1(VIII):2022, P.No 23-28. ISSN 2277-7067.

12. “The Volatility and efficiency of stocks of SMEs in the Indian Stock Market during COVID-19”, Pandemic Industrial Engineering Journal (UGC Care), May 2023, Vol.52, Issue: 5, P.No:12-17, ISSN 0970—2555.
13. “Shareholder’s wealth creation in the Indian stock market during international conflicts”, South India Journal of Social Sciences, July-December 2022, Vol. XX, No. 4, P.23-27. ISSN: 0972-8945.

14. “Financial Derivatives in India :A case of NSE In India”, South India Journal of Social Sciences, July-December 2022, Vol XX, No 6,PP.116-122, ISSN: 0972-8945.

15. “Green Innovation in Tourism for Economic Sustainability”, South India Journal of Social Sciences, December 2022, ISSN: 0972-8945

16. “A Study on Green Consumerism and Ethics in Green Marketing”, Business, Management and Economics Engineering, Volume 20 Issue 2, ISSN: 2669-2481 2022.

17. “Awareness and Perception towards Green Accounting Practices among Accounting Professionals with special reference to the tour operators”, South India Journal of Social Sciences, July-December 2022, Vol 2, No 5, PP.83-88, ISSN: 0972-8945.

18. “Role of IPR in the Growth of Trademark in India”, NIU International Journal of Human Rights, May 2021, Volume 5, Special Issue 1, PP, 79-81, ISSN: 2394-0298.

19. Role of Women Entrepreneurs in the performance of Micro Finance, Wesleyan Journal of Research, March 2021, Vol.14, No.1.(XXI).PP.70-74, ISSN: 0975-1386.

20. “Junk Food Consumption pattern among Children “, Management Researcher, January-March 2021, Vol.XXVII No.1, PP.33-38, ISSN: 2230-8431.

21. “A Methodical Study on Investment Pattern of UAE based NRI’S”, Management Researcher, March 2021, VOL.XXIV, PP.188-196. ISSN: 2230-8431.

22. “Whether Coir Workers have enough Banking Literacy? A Study among Coir Workers in Alapuzha District, Management Researcher, July-December 2020, Vol. XXVI No.4, PP.94-99. ISSN: 2230-8431.

23. “Micro Finance and Women Empowerment”, TATHAPI, June 2020, Vol.19, Issue 31, PP.256-261, ISSN: 2320-0693.

24. “Talent Management Practices For Employees In Private Sector Banks-with special reference to Kerala”, Studies in Indian place names, February 2020, Vol 40, issue 46, PP.1-1, ISSN 2394-3114.

25. “An Exploratory Study of Crowd Fund Financing in India”, Studies in Indian place names, February 2020, Vol 40, issue 46, PP.140-149, ISSN 2394-3114.

26. “A Study on the Importance of Budgeting in an Organisation”, Studies in Indian place names, February 2020, Vol 40, issue 46, PP.399-403, ISSN 2394-3114.

27. “An Analytical Study of Union Budget 2019 on different sectors of Economy”, Studies in Indian place names, February 2020, Vol 40, issue 46, PP.274-282. ISSN 2394-3114.

28. “The Role of Public Sector Banks to Progressive Development of women entrepreneurship in Kerala-Problems and prospects”, Our Heritage, January 2020, vol.68, Special issue18, PP.563-571, ISSN No: 0474-9030.

29. “Financial Sector Reforms: A Study on Banking Sector in India”. KALA: Journal of Indian Art History Congress, 2019-2020, Volume 25, No.11(S), PP.47-50, ISSN:0975-7945.

30. Growth status of Coir Industry in India: Is it on the right track?”. KALA: Journal of Indian Art History Congress, 2019-2020, Volume 25, No.11(S), PP.175-179, ISSN:0975-7945.

31. “Talent Management Practices For Employees In Private Sector Banks-with special reference to Kerala”, Bodhi: International Journal of Research in Humanities, Arts and Science, August 2019, Vol.3, Special Issue 1, PP.69-75. EISSN: 2456-5571.

32. “Problems Faced by Women Entrepreneurs in MSMEs”, Bodhi: International Journal of Research in Humanities, Arts and Science, August 2019, Vol.3, Special Issue 1, and PP.69-75. EISSN: 2456-5571.

33. “International Trade: Issues and Challenges”, International Journal of Research in Humanities”, March 2019, Volume 07, Special Issue.1, PP. 324-327. ISSN: 2347-4564.

34. “State Bank of India - A study based on Merger”, Roots International Journal of Multidisciplinary Researches, Jan 2018, Vol. 4 & special issue 2, PP.63-65, ISSN : 2349- 8684.

35. “Scope of Green Marketing in the Development of Economy”, ”, Roots International Journal of Multidisciplinary Researches, Jan 2018,Vol. 4 & special issue 2, PP.63-65, ISSN : 2349-8684.

36. “Chilav kuranja bhavana nirmmanam: daridra madhya varga vibhagangalkk dhanasahayam”, Yojana, Sept 2017, 46 & 2,

37. “Reverse Mortgage Loan system: a study based on the pros and cons”, Southern Economist, August 15, 2017, 56 & 8, ISSN 0038 4046.

38. “Tax Benefits on Housing Finance”, Management Researcher, August 2017, Vol.Xxiv, No.1, PP.89-92, ISSN: 2230-8431.

39. “New Strategies in Entrepreneurship Development Programme”, Management Researcher, August 2017, Vol.Xxiv, No.1, PP.396-399, ISSN: 2230-8431.

40. “Derivatives Market in India: A Success Story”, Facts For You, June 2014, Vol.34, No.9, PP.9-12, ISSN: 0970-2652.

Books
1. Behaviour of Mutual Fund Investors, 2013, ISBN: 978-93-5056-239-0, Discovery Publishing House Pvt Ltd, New Delhi.
2. ECOMMAT, 2020, ISBN: 978-81-947715-7-9, Namya Press, New Delhi.
3. COLLEZIONE, 2020, ISBN: 978-93-90124-57-2, Namya Press, New Delhi.
4. Covid 19 Panacea : The New Face of Indian Economy, 2021, ISBN: 978-93-91010-31-7, Namya Press, New Delhi.
5. Quantitative Techniques and Financial Econometrics”, 2019, Kalyani Publishers, Ludhiana, ISBN: 978-93-5359-248-6.

1. Paper titled “Sustainable GIG Economies Conceptualising green HRM Pathways to circular economy outcomes”, presented on International Conference on Multidisciplinary Perspectives on Language, Culture, Gender and Sustainability” organized by NSS College, Nilamel on 4-6 March 2026.

2. Paper titled “Greening the GIG : A customer perspective of sustainability in Uberised domestic work”, presented on International Conference on Business Transformation Towards Sustainability” organized by Marian Institute of Management , Marian College, Kuttikanam on 5&6 February 2026.

3. Paper titled “Sustainable Digital Future: Global Perspectives on Digital Taxation Policy” presented on International Seminar on Accounting Education and Research organized by Indian Accounting Association on 12-13 October 2025.

4. Paper titled “GIG Economy : New Dimension to Indian Economy”, presented on International Conference on Multidisciplinary Perspectives on Culture, Society, Environment and Sustainable Development organized by NSS College, Nilamel on 24-25 March.

5. Paper titled “Green Banking in Kerala: Leveraging AI and ESG for a sustainable financial Eco system”, presented on International Conference on Innovation and Sustainable Business Practices in the Digital Era: The Integration of ESG, AI & Modern Management practices ” organized by E.S Arts and Science College, Villupuram on 5th March 2025.

6. Paper titled “AI and Green Consumerism : Paving the way for sustainable business practices”, presented on International Conference on Innovation and Sustainable Business Practices in the Digital Era: The Integration of ESG, AI & Modern Management practices ” organized by E.S Arts and Science College, Villupuram on 5th March 2025.

7. Paper titled “Shaping the gig economy: gender perspectives in a tech-driven world”, presented on International Conference on Emerging Business Models: India and the New World Order ” organized by MarIvanious College, Thiruvananthapuram on 31st January and 1st February 2025.

8. Paper titled “Role of Social Media in customer service Opportunities and challenges”, presented on International Conference on Emerging Business Models: India and the New World Order ” organized by MarIvanious College, Thiruvananthapuram on 31st January and 1st February 2025.

9. Paper titled “Pilgrimage Tourism in Kerala”, presented on National Seminar on Tourism Industry: Expectations in Post Pandemic Economy ” organized by VTM NSS College, Thiruvananthapuram on 23 && 24 February 2023.

10. Paper titled “Environmental Disclosure Practices in Indian Corporate Sector”, presented on International Conference on Accounting Education & Research ” organized by Indian Accounting Association 9 & 10 December 2023.

11. Paper titled “Beyond Purchase Intentions: How technology 4.0 validates Green consumer choices and corporate environment claims ”, presented on International Conference on Accounting Education & Research ” organized by Indian Accounting Association 9 & 10 December 2023.

12. Paper titled “The Impact of COVID-19 on the shareholders wealth: An event study based on the Healthcare sector”, presented on International Conference on Accounting Education & Research ” organized by Indian Accounting Association 9 & 10 December 2023.

13. Paper titled “Small business are going Green: How MSMEs in India are Embracing sustainable practices to meet the growing demand for green consumerism ” presented on International conference on Start-Ups and MSMEs Growth engines of Indian Economy organized by St.Johns college of Arts Science on 15 March 2023.

14. Paper titled “Employees Perception towards Green Banking : A study on commercial banks in Kerala ” presented on International conference on Start-Ups and MSMEs Growth engines of Indian Economy organized by St.Johns college of Arts Science on 15 March 2023.

15. Paper titled “The volatility and efficiency of stocks of SME in the Indian stock market during COVID-19 pandemic. ” presented on International conference on Start-Ups and MSMEs Growth engines of Indian Economy organized by St.Johns college of Arts Science on 15 March 2023.

16. Paper titled “A Study on the Expedition of Indian Start Up Eco System with special focus on EDTECH, organized by St.Johns college of Arts Science on 15 March 2023.

17. Paper titled “Fintech Banking: As an emerging and futuristic financial strategy” presented on International Seminar on Accounting Education and Research organized by Jiwaji University, Gwalior Indian Accounting Association on 29-30 October 2022.

18. Paper titled “The Impact of Russia –Ukraine war 2022 on the shareholders wealth in the Indian Stock Market”, presented on International Conference on Industry 4.0 – Eliciting Emerging Opportunities in the new millennium ” organized by MarIvanious College, Thiruvananthapuram on 25 -27 August 2022.

19. Paper titled “A Study on Green Consumerism and Ethics on Green Marketing”, presented on International Conference on Industry 4.0 – Eliciting Emerging Opportunities in the new millennium ” organized by MarIvanious College, Thiruvananthapuram on 25 -27 August 2022.

20. Paper titled “Employees Perception towards Green Initiatives in Banking sector with special reference to SBI in Kerala”, presented on International Conference on Industry 4.0 – Eliciting Emerging Opportunities in the new millennium ” organized by MarIvanious College, Thiruvananthapuram on 25 -27 August 2022.

21. Paper titled “The effect of digital marketing strategies on performance of public and private sector banks in Kerala”, presented on International Conference on Cyber Security and Digital Marketing” organized by Mahatma Gandhi College, Thiruvananthapuram on 2 nd March 2020.

22. Paper titled “Digital marketing in small business – Its Importance”, presented on International Conference on Cyber Security and Digital Marketing” organized by Mahatma Gandhi College, Thiruvananthapuram on 2 nd March 2020.

23. Paper titled “Mutual Fund Investment: A New trend in Investment Style on National conference on Emerging Trends in Financial Market organized by St.Johns college of Arts Science on 5 March 2020.

24. Paper titled “The Role of E Banking in the Development of Small and Medium Scale Enterprises on International conference on Role of Management Education in promoting entrepreneurship in the Globalised Business Environment organized by Periyar University, Salem on 27 & 28 th January 2020.

25. Paper titled “A Study on MSMEs contribution to Kerala on International Seminar on Business Environment and Business Education by St.Berchmans College on 24&25 February 2020.

26. Paper titled “Recent Trends in Digital Marketing ” presented on National National Seminar on New Careers in D-Marketing organized by Annai Velankanni College, Tholayavattomon 17 February 2020.

27. Paper titled “An Exploratory Study on Crowd Fund financing in India”, presented on National Seminar on Budgetary Practices in India ” organized by All Saints College, Thiruvananthapuram on 14 February 2020.

28. Paper titled “Role of Regression Analysis in Social Science Research”, presented on Three days National seminar and workshop on Research Methodology on Commerce and Management ” organized by PTM Government College, Malapuram on 6,7 &8 November 2019.
29. Paper titled “CARBON ACCOUNTING IN INDIA : AN OVERVIEW” presented on International Seminar on Accounting Education and Research organized by Jai Narain Vyas University, Jodpur, Rajasthan Indian Accounting Association on 28-29-December 2019.

30. Paper titled “Financial Sector Reforms – a Perspective” presented on National Conference on Emerging Trends in Financial Market organized Womens’ Christian College, Nagercoil on 5th March 2019.

31. Paper titled “Talent Management Practices for Employees of Public sector Banks in Kerala” presented on National Conference on Emerging Trends in Financial Market organized Womens’ Christian College, Nagercoil on 5th March 2019.

32. Paper titled “Role of Venture Capital Financing in Micro, Small & Medium Enterprises in Indian Economy” presented on National Conference on Emerging Trends in Financial Market organized Womens’ Christian College, Nagercoil on 5th March 2019.

1. Orientation Programme conducted on HRDC University of Kerala
2. Refresher Course on Higher Education and Women Managers - -HRDC University of Kerala.
3. Short term Induction Programme for University/College teachers - -HRDC University of Kerala.
4.Refresher course on Techno Pedagogy Tools Towards Digital Era of Teaching -HRDC University of Kerala.
5. Short term course on Student Counselling and Mentoring - HRDC University of Kerala.
6. Short term course on Soft Skill Development - HRDC University of Kerala.
7. NEP 2020 Orientation Programme under MM-TTP organised by Bharathidasan University.
8. Short term programme on Drug Awareness and Prevention Strategies by MMTC, University of Calicut.

1. One Day workshop on Right to Information Act, organized by State Information Commission Kerala on 10th November 2025.
2. Three Days national workshop on OBE – A transformative Framew Education ork in Commerce organized by University of Kerala on 15-17 December.
3. Five Day workshop on Financial Econometrics organized by Government College, Attingal on 15-19 October 2019.
4. 7 Day National workshop on Curriculum, Teacher & Technology organised by School of Distance Education , University of Kerala

1. Doctoral Colloquium organised by Department of Commerce, University of Kerala.
2.How to plan for a startup and legal Ethical steps organised by IIC , Sree Narayana College, Varkala.
3. National Conference on Research Integrity and Publication Ethics organised by Pioneer Kumaraswamy College, Nagercoil.
4.Three Days Non Residential camp for plus one students in IDEA 23 organised by Kerala Government Samagra Shiksha Kerala, URC Thiruvananthapuram.
5.National Conference on Emerging Trends in Financial Markets organised by St.Johns College of Arts and Science, Tamilnadu.
6. National Seminar on Growing an Enterprising Spirit by Accepting New Challenges & Finding New Opportunities organised by ST.Hindu College Nagercoil

Mahatma Gandhi College Thiruvananthapuram, Ac.EVII/11988/2016

Awarded 10, Ongoing 2

Life Member-Indian Accounting Association, Institute of Management Development and Research

IQAC, Research Cell, Tourism Club, ED Club, Sports Club